THE RULE OF THUMB when building out a picture book–based brand such as ZZP — or so I’ve been told — is book first (done), calendar second and plush (a.k.a. stuffed animal) third, with everything else, including more books, to follow.
I’m not a big calendar fan, though, so we decided to go for the plush second. If things go right, it seems that a coloring book will be third, and then all the rest. Continue reading